This CLE explores the ethical, practical and regulatory implications of integrating artificial intelligence into legal practice. It covers core technologies like machine learning and generative AI, their application in law firms and the ethical responsibilities attorneys under the ABA Model Rules and various state bar ethics opinions.


Drawing from decades of experience, two seasoned IP professionals explain the distinctions between utility and design patents, the benefits and limitations of provisional applications and the strategic application of trade secrets. Through numerous entertaining case studies and real client stories, this session offers insights into leveraging multiple IP tools effectively. The discussion includes legal requirements, enforcement risks, best practices and how to advise clients based on business goals and budget constraints.

“Of Monkey Selfies & Machines learning.” Attorney Scott Sholder will dive into cutting edge copyright issues of authorship, ownership & protectability of AI generated content when generative AI is used to generate content and works of art. Scott will mainly cover: Copyright Basics, Copyright Registration and Generative AI: Authorship & Copyrightability.

Generative AI is one of the hottest topics due to its ability to create new content like text, images, and videos based on existing data patterns, leading to potential revolutionary applications across various industries. Attorney Scott Sholder will dive into these novel & cutting edge copyright issues of authorship, ownership & protectability of AI generated content when generative Artificial Intelligence (AI) is used to generate content and works of art.

Todd Fichtenberg will walk you through the wonderful world of trademarks and trademark law protections. Todd will mainly talk about what every attorney needs to know about trademarks, how trademarks protect brands in today’s marketplace and counseling your clients on trademark registration and protection. Todd will also cover recent case law involving: Starbucks, Mutual of Omaha, Chewy Vuiton, NFTs, Jack Daniel’s, Walmart vs. Kanye West (Yeezy) and Nike vs. StockX.

Did you know that the patent for solar cells dates back to the 1880s? Or that Piggly Wiggly was extremely groundbreaking and changed the way we shop? And there would be no GPS without the beautiful actress Hedy Lamarr’s inventions!! From vulcanized rubber to the iPhone, Eric Hanscom and Dave Branfman provide an insightful glimpse into 10 patents that shaped the world we live in today.

To say that sports agency is as hyper-competitive as Michael Jordan during a game of H-O-R-S-E… is an understatement. From free groceries to flashy sports cars – sports lore is chock-full of tales of agents breaking laws and behaving badly. Applying these stories – some that are stranger than fiction – lawyers can show their clients concrete examples of the penalties for crossing the ethical and fiduciary bright-line rules in pursuit of that BIG commission.

In this eloquent & entertaining CLE program, Peter Afrasiabi details how the automotive industry has used trade dress law to protect their automobile designs and unique parts.

In this entertaining CLE course, Mark Reichenthal will start by providing a brief recap of copyrights, trademarks, patents & trade secrets. Mark also stresses the importance of teaching employees about IP issues and establishing systems to help employees protect valuable intangible assets.

Forensic accounting & business valuation expert Cheryl Kessler makes it easy for attorneys to understand the answer to the main question – does the business have value?