Category Archives: Legal Marketing

Attorney Credits New Webinar Series on YouTube

Have you checked out the Attorney Credits YouTube channel yet???  We recently started a new monthly webinar series that can help you with the business side of running a law firm.  Once we record the webinar we then make it available on our YouTube channel.

We thought this could be a helpful FREE resource for you!  We also thought that you could benefit from some non-CLE content that State Bars will not let us accredit. Topics range from S.E.O to building and managing your online reputation.

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Webinar: The Power of Personal Branding

Whether you work at an Am Law 200 Firm or you’re solo, you can’t wake up one day and decide to focus on business development and expect instant results.  Business development takes time, patience and perseverance.

Building Your Brand

One of the keys to building a profitable and sustainable book of business is building a strong personal brand – both online and offline.

To learn more about building a strong personal brand, join Jay Harrington this Friday, October 20th (10 am PT/ 1 pm ET) who will discuss key action steps you can take to create and develop your online brand. Click here to sign up for the webinar: The Power of Personal Branding: From One of Many, to One of a Kind.

Topics covered:

  • Key sources of most new business
  • Understanding who you really serve
  • Six core brand building strategies
  • Why it’s important to build your brand online
  • Building trust online
  • Moving online conversations offline
  • And move prospects along the buyer’s journey

Jay Harrington is an attorney, author, coach and business development consultant to lawyers and law firms. He is the co-founder of Harrington Communications, a leading professional services marketing agency. Previously, Jay practiced law at Skadden Arps, Foley & Lardner, and his own boutique law firm.

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Attorney Credits: New Webinar Series for Lawyers

We know that running the business side of a law firm is just as important as the practice of law itself. Therefore, we have started a new webinar series that’s dedicated helping you run a better law firm. Although you cannot get CLE credit for completing these webinars, it can definitely help you run a more profitable law firm.

List of Webinars:

  • Master Your Domain: On-Site SEO Best Practices
  • The Most Common Fatal Mistakes Found In Your Lawyers Professional Insurance
  • How to Get New Business from Your In-Person and Online Marketing Part 1
  • How to Get New Business from Your In-Person and Online Marketing Part 2
  • How To Become A Local SEO Superhero

These webinars focus on a number of topics and we are going to continue to produce a new webinar every month.  Let us know your thoughts and future topics you would like to see. To check out our webinars on our YouTube channel please click here: Attorney Credits Webinars.

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Webinar: On-Site SEO Best Practices for Attorneys

At Attorney Credits we know that running the business side of a law firm is just as important as the practice of law itself. You can’t help clients if they can’t find you to ask for your help. And nowadays, like any other goods or services, clients are finding attorneys and legal services online. But are your law firm’s web pages fully optimized for SEO? Do you even know what SEO means??

Webinar Topics Covered:

  • Keyword research & placement
  • Webpage content best practices
  • Internal linking & schema optimization
  • Why is “Technical SEO” so important?

If you need help with your SEO please join Chris Dreyer, CEO & Founder of Rankings.io on Friday, September 22nd at 10 a.m. PST for a highly informative website on how to improve your law firm’s google page rankings. In this one-hour webinar presentation, Chris will discuss the key strategies and best practices to truly master your on-site SEO. To register for the webinar please click here: Master Your Domain: On-Site SEO Best Practices.

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CLE Course: Legal Ethics of Online Legal Advertising

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Almost every attorney and law firm utilizes numerous online resources to provide legal information to the public and advertise services to potential clients. However, while numerous attorneys and firms rely on websites and social media to grow their businesses, many don’t give a second thought to the fact that their online activities could run afoul of the ethical rules on attorney advertising. Firm websites, Facebook, Twitter, Quora, LinkedIn, Quora and other social media platforms all pose significant ethical risks for lawyers who may be inappropriately or even inadvertently advertising to or soliciting clients online.

The following Model Rules will be discussed:

  • Model Rule 7.1 – false & misleading communications, required disclaimers
  • Model Rule 7.3 – solicitations
  • Model Rule 4.4 – transactions with persons other than clients
  • Model Rule 8.4 – integrity of the profession

In this legal ethics course, attorney Ken Matejka points out the ethical issues created by your online content and shows you how to fulfill your ethical duties when advertising and offering legal information on your law firm website, social media websites and other online resources like AVVO and Yelp. The five main topics that Ken discusses include false & misleading communications, solicitations, required disclaimers, privacy policies and eliciting online reviews. To access the course please click here – A Tangled Web: Ethical Issues Created by Your Online Legal Content.

Additional issues covered in this CLE course:

  • Providing legal information/legal advice
  • Case results
  • Specialists
  • Guarantees
  • Establishing the attorney-client relationship online
  • Online Q & A websites
  • Contingency fees & costs
  • ABA Formal Opinion No. 10-457
  • Recommended elements for a valid disclaimer
  • Recommended placement for disclaimers
  • Unencrypted email & the attorney-client privilege
  • The integrity of the profession

Ken Matejka is a California attorney and a former member of the ABA’s Standing Committee on Lawyer Referral and Information Services (LRIS). For seventeen years, he worked at the Lawyer Referral and Information Service of the Bar Association of San Francisco and in 2006, co-founded LegalPPC, an Internet Services Company dedicated to helping lawyers and lawyer referral services get more clients from Google. Ken has been a regular presenter at events like the ABA’s Annual LRIS Workshop and for attorneys across California on the topic of online visibility and lead generation for the solo practitioner’s law practice. LegalPPC currently provides Internet services to about 20 bar associations and a large number of law firms nationwide.

This CLE course is offered in the following states:

  • Alaska (AK)
  • Arizona (AZ)
  • California (CA)
  • Connecticut (CT)
  • District of Columbia (DC)
  • Illinois (IL)
  • Maryland (MD)
  • Massachusetts (MA)
  • Michigan (MI)
  • New Hampshire (NH)
  • New Jersey (NJ)
  • New York (NY)
  • North Dakota (ND)
  • Pennsylvania (PA)
  • South Dakota (SD)

Attorney Credits offers continuing legal education (CLE) for attorneys in California and around the country. For more information about CLE in California please click the following link: CA CLE.

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Introducing Legal Ink Magazine!

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How does a social media canvass affect my cases?  What is eLawyering?  What steps should I take to manage my online reputation?  Should I buy the wool or searsucker suit?  What should I have for lunch?

The use of social media throughout the employment cycle is becoming more common.  Policies, standards, and best practices are being developed and implemented to reduce potential litigation alleging discrimination, wrongful termination, or invasion of privacy.                – Deborah Gonzalez, Building an Effective Social Media Policy

Attorneys are faced with a myriad of questions everyday that affect their practice – from the critical to the somewhat mundane.  So we launched an online magazine to further serve and benefit you in your practice.  We also have a number of companies contributing to the magazine – including LegalEase, CosmoLex and DirectLaw to name a few – to help provide insight on a number of different topics, from trends in the law to legal technology.

Legal Ink Magazine’s mission is to provide new insight into the ever-changing business of law.  We hope to provide our readers with the information they need to run their practice more effectively, increase client satisfaction, and better manage their work/life balance.

Our goal with Legal Ink magazine is to provide fresh insight into the rapidly evolving business and practice of law.  The mission is to provide attorneys around the country with the information and resources they need to run their practices more efficiently & effectively, increase client service, and better manage their work/life balance.  Hopefully, Legal Ink can help to provide answers to some of your pressing questions and make those tough decisions that much easier.

To access Legal Ink magazine please click here: Legal Ink.

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CLE Course: Ten Social Media Myths for Attorneys

Social media has changed society and along with it the practice of law.  Those attorneys who previously adopted the “Ostrich” approach – burying their heads in the sand and hoping it would all go away – must pull their head out and learn to adapt to our new Web 2.0 world.

It is now apparent that social media is not a fad – it is a paradigm shift.  Like email, Twitter and Facebook are here to stay … and that’s just the beginning.  There are currently over 400 social media websites and the list continues to grow every month.

Web 2.0 World

Social media is not just for teenagers and college kids anymore, companies and professionals now utilize social media for many business purposes.  Attorneys must be cognizant of social media and the legal issues that it presents in order to avoid legal liability and ethical violations in their own practice, and to fully counsel the clients they represent.

If you need help understanding the complex intersection of social media and the law, we have just added an excellent CLE course entitled Ten Social Media Myths for Attorneys.  In this extremely current and informative CLE course, Deborah Gonzalez of Law2sm provides an extremely comprehensive overview of the legal issues created by social media.  This course delves beyond merely introductory social media concepts and goes in-depth into complex legal social media issues so that attorneys are better able to counsel their clients.  The main areas addressed by Ms. Gonzalez include what is social media, ten principal social media myths for attorneys and resources for attorneys.

Further topics discussed include:

  • The many forms of social media
  • The new digital world
  • Why attorneys & professionals use social media
  • The principles of social media
  • Ethical rules that apply to social media use by attorneys
  • Disclaimers
  • Trademark protection
  • The FTC & false credentials
  • Astroturfing
  • Twitter-jacking
  • Cyber-stalking
  • Privacy
  • Employment law issues
  • The criminal system & the right to a fair trial
  • Digital legacy
  • Digital assets
  • State & federal laws impacting social media

Deborah Gonzalez is an attorney whose legal practice focuses on art, music, entertainment, digital, social media and online law.  She is licensed to practice in both New York and Georgia, and her clients include museums, galleries, artists & art professionals, animators, filmmakers, musicians & music professionals, authors, and various other creative professionals.  Ms. Gonzalez is the legal advisor to the Georgia Music Industry Association and currently serves on the board of Women in Film & Television Atlanta.  She is also a member of the Georgia Entertainment Association, Georgia Production Partnership, Women in Animation, and the Entertainment Law sections of the Georgia and New York Sate Bar Associations.  She speaks at various industry conferences around the world – such as SEIGE CON and SIAF – on legal issues and concerns for artists of all genres.

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Thoughts on CLE, Web 2.0 & More: Tim Baran

Much has been written, tweeted and blogged about social media over the past few years.   And it’s easy to see why.  Web 2.0 has had quite an affect on society and the law.   In the legal community, the discussion always seems to come back to utility.  What is the ROI for time spent tweeting and Facebooking?

Whenever this question is posed, I always think to myself – what is the value of a relationship?  That’s because without social media I probably would never have met Tim Baran.  Geography is a major barrier because Tim is in New York and I am in California.  However, through Twitter and other social media channels we have communicated almost on a daily basis – although we just spoke by phone for the first time a few weeks ago.  It’s amazing how social media allows you go get to know a person who is miles away!

Since I find Tim to be a highly regarded member of the CLE and legal community – in addition to being great guy – I wanted our readers to get the chance to know Tim a little better.

Tim, how did you initially get started in the Continuing Legal Education field? 

The opportunity presented itself and I seized it.  I was a librarian in a law firm when New York became a mandatory CLE state and my wonderful boss, Alina and I claimed responsibility for getting the firm accredited as a provider.  We were among the first firms to do so.  My role expanded when I became director of the library and CLE and then became all consuming when I started my CLE accreditation venture.

What or who has been the biggest influence in your life?

That’s a poignant question for me Jason.  I’ve encountered so many people that I admire in my professional journey who attribute their success to mentors and who still seek their advice and affirmation.  I tend to absorb from all corners and rely on myself to filter and administer the lessons.  I’ve come to realize that it’s the tougher and not necessarily the wiser path.  I’m not sure if it’s pride or fear or my reluctance to deify anyone; or if the consistent, kind and strong role models my parents provided girded me, but I may yet find that mentor.  Or perhaps, the collective represents my mentorship.

Where does your entrepreneurial drive come from?

To be honest, I’m not sure.  I come from a background and culture where we’re expected to be loyal company men, get our 401K and live a tidy, non-disruptive life.  Maybe it’s the opportunity to have a vehicle for my crazy ideas.  Or as corny as it sounds, to make a difference.

What has been the biggest risk that you have taken? 

Entrepreneurship, by a landslide.  I love the passion and energy.  The community.  Having a vision, and the opportunity to see that vision through.  It’s difficult and consuming, and exhilarating and rewarding.

What are your thoughts on attorneys and social media?

Attorneys need to be on social media.  Period.  The business of law is changing, and not in drips and drabs as it’s done for decades, but rapidly.  Solo and small firm attorneys must become marketers.  Partnership track attorneys in large law firms are now expected to build a book of clients and not ride the gravy train of their predecessors.  Inadvertent marketing, if you will, with low cost, low barrier to entry, and a high level of accessibility.  Marketing is not a bad work.  Do it thoughtfully, do it honestly, do it ethically.  Social media presents a wonderful opportunity to network and establish yourself as an expert or even a thought leader, and in the process build your brand.

How do you feel that technology will continue to influence CLE? 

The CLE profession is moving forward in some ways and remains frustrating laggards in others.   More regulators are adopting an online application process for submitting CLE courses for accreditation and for reporting of attendance by both providers and attorneys.  They need to step on the accelerator.  But there continues to be a significant resistance to a wider adoption of technology as it relates to distance learning and delivery.  There are several factors – fear, job security, bureaucracy, insufficient knowledge and understanding and perhaps data.  That will have to change.  And quickly.

What are some of your favorite blogs to read?

I like authors more than blogs.  There is no blog where every post will be relevant or of particular use to me or any one person.  That’s where RSS feeds come in handy.  I subscribe to almost 100 blog feeds (I refine this constantly) and scan the headlines in my reader every day.  I like authors for their pragmatic content, passion, professionalism and integrity.  And consistency.  Among my favorite bloggers are Mitch Joel, Kevin O’Keefe, Danny Brown, Jay Pinhert and Donna Seyle.  A recent addition is Lee Rosen.  The list goes on and I’m sure I’ve forgotten to mention some, but another unifying characteristic of these bloggers is their meaningful engagement of other media platforms like Twitter, Facebook and Podcasts.

Who are some of your favorite people on Twitter?

There are so many – too many to list.  They all have one of more attributes that I hold dear – they add value, they engage, and they’re kind.  The last one is important.  Regardless of your value or “influence”, if you’re always negative and sarcastic, and your very presence in my stream annoys me, that’s a quick unfollow.  You’re among my favorites, Jason.

How can CLE add value to attorneys in their practice?

CLE provides the opportunity for attorneys to stay on top of changes in the law, profession and related areas of interest and practice areas, acquire new skills, and network with and learn from other members of the legal community.  The mandatory element is a whole other conversation.

What is your chief complaint about State Bars and CLE regulation?

There’s been much to complain about over the years – like the myriad of arcane and unnecessarily punitive rules for attorneys and providers – but I’m starting to see some change.   Like Equipping Our Lawyers, a consortium of CLE organizations that grew out of a CLE Summit, one of the few useful results from the usually impotent Summits.  So instead of my usually railing against the machine, I suggest getting involved with these organizations, like the increasingly cogent Association for Continuing Legal Education (ACLEA)

What’s next for you?

Although I continue to keep a foothold in CLE (I love the community!), a sweet opportunity came along recently and I joined the good folks at Rocket Matter, a dynamic web-based practice management and time tracking software company as their community manager.  What’s a community manager? I’ll have to get back to you on that.  It’s exciting as I explore new horizons and humbling as I discover how much I have to learn.  I feel deeply privileged to have access to a remarkable team with visionary leaders.

Thanks, Jason, for the opportunity to reflect and process!

As always, thank you for sharing Tim!

Attorney at Work

Since I have written about Fastcase, LinkedIn, and LawPivot the last few weeks, I thought I would mention one more resource – Attorney at Work.

The premise behind the website is pretty simple – put a collection of experts together and deliver one good idea a day.[1] Not surprisingly, Robert Ambrogi is part of the project – along with a number of other noted professionals. For a full list of people taking part in the collaborative project click here.

According to the website, the ‘minds at work’ provide ideas on everything from coping with burnout to cloud computing. The majority of posts seemed to be centered on productivity, marketing and technology in the legal workplace.

Here is a small sampling of some of the posts:

It seems like Attorney at Work has assembled a nice collection of professionals.  Let’s hope they can continue to expand in the future.


[1] According to the website, “Attorney at Work was created by a small team of practice management experts and communicators who, in concert with experts from around the globe, seek to offer you the help you’ve been looking for to create a law practice — and life — you can love.”

LinkedIn?

I know that Google+ is all the rage right now – and I should probably be writing about it right now. However, I have to admit that I have not really got around to taking it for a spin yet.

Instead, I wanted to write about a more seasoned social network – LinkedIn. I read an article this week on Law.com about utilizing LinkedIn to connect with clients and stay in touch with colleagues.  I myself realized that while I am signed up for LinkedIn, I don’t really proactively use it.  It does seem like every week I get a few requests from other professionals to join their network.

“Top executives and general counsel from just about every Fortune 500 company are among the 100 million people and organizations using LinkedIn … that includes 127,500 general counsel, she said. A search of LinkedIn reveals 12,086 law firms with a profile page, including most major U.S. firms.”[1]

In a nut shell, the article indicated that LinkedIn can be used like an electronic rolodex to network with other professionals and stay current with your practice area.

Using the website is one easy way to stay in touch with contacts, including current clients, past clients and referral sources.  I also have met a couple of really great people through participating in the LinkedIn discussion groups.

Benefits of LinkedIn:

  • Maintain and expand contacts with friends and associates
  • Stay current on developments in your practice area
  • Provide assistance to others
  • Participate in LinkedIn Discussion Groups
  • Increased visibility and website traffic
  • Research competitors, opposing counsel or potential clients
  • Research potential jurors during voir dire
  • S.E.O Gains

One ethical concern is that LinkedIn could present client confidentiality concerns. Some attorneys are concerned that allowing your contacts to be made publicly available could violate confidentiality obligations, since there could be a number of clients in your network. However, other people don’t know the specific relationship between you and your contacts – they just know that they are in your network.  And you can also adjust your settings so that your contacts remain private.

Right now I only have 57 contacts, so I definitely have a long way to go.  Some attorneys have over 1,500 contacts!

Click on the links below for further resources:

Linkedin Discussion Groups

How Lawyers Can Use LinkedIn to Connect to New Clients

LinkedIn Learning Center

Social Media for Attorneys: How to Use LinkedIn to Build Your Network

Link In to Social Networking

Wilson Sonsini Reaps Benefits from LinkedIn IPO Connection


[1] How Lawyers Can Use LinkedIn to Connect to New Clients

http://www.law.com/jsp/law/article.jsp?id=1202499105442&How_Lawyers_Can_Use_LinkedIn_to_Connect_to_New_Clients