Whether you work at an Am Law 200 Firm or you’re solo, you can’t wake up one day and decide to focus on business development and expect instant results. Business development takes time, patience and perseverance.
Building Your Brand
One of the keys to building a profitable and sustainable book of business is building a strong personal brand – both online and offline.
To learn more about building a strong personal brand, join Jay Harrington this Friday, October 20th (10 am PT/ 1 pm ET) who will discuss key action steps you can take to create and develop your online brand. Click here to sign up for the webinar: The Power of Personal Branding: From One of Many, to One of a Kind.
- Key sources of most new business
- Understanding who you really serve
- Six core brand building strategies
- Why it’s important to build your brand online
- Building trust online
- Moving online conversations offline
- And move prospects along the buyer’s journey
Jay Harrington is an attorney, author, coach and business development consultant to lawyers and law firms. He is the co-founder of Harrington Communications, a leading professional services marketing agency. Previously, Jay practiced law at Skadden Arps, Foley & Lardner, and his own boutique law firm.