CLE Course: The Limits of Persuasion: Know Them and Use Them

Influencing other people can be a challenging task.  Many people hold strong beliefs and opinions on a number of positions – from gun regulation to their favorite sports team.  However, persuasion techniques can be employed to influence and convince others to change their beliefs or at least get them to move away from an entrenched position.

Robert Cialdini – Six Principles of Influence

  1. Reciprocity
  2. Commitment
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity

Much as been written about the art and science of persuasion and how attorneys can utilize influence and persuasion principles to become better advocates for their clients.  Persuasion is the ability to change a person’s behavior or beliefs about a certain position – essentially the ability to influence other’s beliefs and opinions.  Some have even called persuasion the psychology of why people say yes, and as zealous advocates for our clients persuasion can be an incredibly invaluable tool.


If you would like to learn more about persuasive techniques for attorneys, we have recently added an excellent new CLE course entitled The Limits of Persuasion: Know Them and Use Them.  In this entertaining and informative course, Chris Arledge delves into the power of persuasion and teaches attorneys how to deploy persuasive techniques in the courtroom and their everyday practice.  You will learn the four main principles of persuasion and how to use these principles to become a skilled persuader and a better legal practitioner.

The Four Principles of Persuasion for attorneys:

  1. Likability
  2. Trust
  3. Ability to Process Your Story
  4. Don’t Take Them Too Far From Home

Further issues discussed in this online CLE course include the public’s perception of attorneys, avoiding the trap of demonizing the opposition, remembering your primary goal, reciprocity, authenticity, communicating with individuals, the four benefits of story, being cognizant of roles, miscasting yourself & clients, persuading the jury, building your case around an underlying value, consistency, timing and understanding the jury.

Christopher W. Arledge is a co-founder and managing partner of One LLP.  His primary focus at One LLP is intellectual property litigation, particularly disputes over copyrights, trademarks, and trade secrets.  In recent years, he has handled disputes involving the intellectual property of celebrities like Madonna, Don Henley, Kobe Bryant, Bette Davis, and Perez Hilton.  Lawyers are called, above all, to persuade, and Chris therefore studies and teaches the principles of persuasion.  He has taught the Art of Persuasion at Chapman Law School and has lectured on persuasion to some of the largest, most prestigious professional firms in the country, including Munger Tolles, O’Melveny, Jones Day, and Deloitte.  Chris has polished his advocacy skills outside the courtroom as well, participating in speaking engagements and debates sponsored by groups such as the American Bar Association, the Federal Bar Association, the University of Southern California, Chapman Law School, Whittier Law School, the Anti-Defamation League, California Lawyers for the Arts, and various Inns of Court and local bar associations, and by serving as a legal expert on a number of nationally syndicated radio programs.

This CLE course on persuasion techniques for attorneys is currently accredited in the following states:

  • Alaska (AK)
  • Arizona (AZ)
  • California (CA)
  • Connecticut (CT)
  • District of Columbia (DC)
  • Georgia (GA)
  • Illinois (IL)
  • Maryland (MD)
  • Massachusetts (MA)
  • Michigan (MI)
  • New Jersey (NJ)
  • New York (NY)
  • Oregon (OR)
  • Pennsylvania (PA)
  • South Dakota (SD)
  • Tennessee (TN)

Attorney Credits offers continuing legal education (CLE) in New York (NY) and around the country.  For more information about continuing legal education (CLE) in New York, please click the following link: New York CLE.

[1] Robert Cialdini’s Six Principles of Influence