Thanks to Silicon Valley and our new intangible economy, Intellectual Property law is now on everybody’s 24 hour news cycle. But even small to medium businesses have everyday IP issues that must be identified and addressed – both in terms of minimizing their risk of infringement claims and maximizing the value of their own IP.

10 IP Questions to Ask Every Business

Mark will start by providing a brief recap of copyrights, trademarks, patents & trade secrets. Mark also stresses the importance of teaching employees about IP issues and establishing systems to help employees protect valuable intangible assets.

Although there are over a dozen highly relevant and probative questions you could ask, this program is designed to present 10 solid questions that every business must answer. Mark reviews these ten questions to highlight the most pressing IP issues faced by businesses today so you can help minimize their risk and maximize the value of their intangible assets. To access the course please click here: 10 IP Questions for Every Business.

Mark provides a deep discussion on:

* Comprehensive IP audits

* Vetting new hires

* Buying company domain names

* Reviewing marketing materials

* Registering with the state & USPTO

* Recording with U.S. Customs

* Trade secret protection plans for businesses

* Licensing images & videos on the company website

Mark Reichenthal practices in the areas of Intellectual Property, licensing, new media, entertainment law and book publishing. Prior to joining Branfman Mayfield Bustarde Reichenthal, Mark was a Senior Counsel at Wiley Publishing – the publisher of the famous “For Dummies” series.

This CLE course is offered in the following states:

* Alaska (AK)

* Arizona (AZ)

* California (CA)

* Connecticut (CT)

* District of Columbia (DC)

* Illinois (IL)

* Maryland (MD)

* Massachusetts (MA)

* Michigan (MI)

* Missouri (MO)

* New Hampshire (NH)

* New Jersey (NJ)

* New York (NY)

* North Dakota (ND)

* Pennsylvania (PA)

* South Dakota (SD)

Attorney Credits offers CLE for attorneys in California and around the country. For more information about CLE in California please click the following link: CA CLE.