CLE Course on Cause Marketing: Special Rules For Corporations and For Charities


While TOMS was not the first company to utilize cause marketing, the success that TOMS has enjoyed with its One for One business model has made it synonymous with this new wave of corporate philanthropy. If you have not yet heard of TOMS, you will be amazed at what this (for-profit) company has accomplished around the world in a very short period of time. Since 2006, TOMS has put over 10 million pairs of shoes on children’s feet in over 60 countries. And since 2011, TOMS has restored sight to over 200,000 individuals.

TOMS Shoes has done all of this global charity while still being a for-profit company and it has generated millions of dollars in revenue since its inception.

If you want to learn more about the legal and tax implications of cause marketing by corporations and nonprofits, then join Los Angeles attorney Kent Seton as he discusses the rules and regulations that affect corporations and charities. The main topics discussed by Mr. Seton include the recent increase in cause marketing, the fundamentals, cause marketing rules & regulations, commercial co-venture agreements and common mistakes. To access this course please click here: Cause Marketing: Special Rules and Regulations For Corporations and For Charities.

Additional subjects addressed include:

  • The benefits of corporate philanthropy
  • Examples of cause marketing
  • Unrelated business income tax (UBIT)
  • Changes to corporate statutes
  • The director’s fiduciary duty owed to the corporation
  • Corporate foundations
  • The reasons that companies utilize cause marketing
  • Section 512 & 513 of the Internal Revenue Code
  • Activities related to the tax exempt purpose of the organization
  • Activities regularly & continuously carried on by the nonprofit
  • The distinction between corporate sponsors
  • State rules regarding cause marketing
  • The rules regarding commercial co-venturers

A former collegiate All-American tennis player at the University of Southern California, Kent E. Seton has spent the last 14 years of his legal career involved in representing charities, foundations and corporations in all aspects of their legal existence. Kent’s experience covers a broad array of philanthropy legal considerations. Kent also has extensive experience in representing business start-ups and established corporations in all types of matters including entity and jurisdiction selection, shareholder agreements, operating agreements and other corporate matters. Seton Law Firm is located in Beverly Hills, California, with a satellite office in Irvine, California.

This CLE course on the legal and tax implications of cause marketing is currently accredited in the following states:

  • Alaska (AK)
  • Arizona (AZ)
  • California (CA)
  • Connecticut (CT)
  • District of Columbia (DC)
  • Illinois (IL)
  • Maryland (MD)
  • Massachusetts (MA)
  • Michigan (MI)
  • New Hampshire (NH)
  • New Jersey (NJ)
  • New York (NY)
  • Pennsylvania (PA)
  • South Dakota (SD)

Attorney Credits offers continuing legal education (CLE) for attorneys in New York and around the country. For more information about CLE in New York please click the following link: NY CLE.